Kefi is a fresh and vibrant food concept born in Rome, reimagining traditional Greek cuisine through a modern fast-food lens. The brand’s ambition is clear: establish a strong local presence and scale the format internationally.

The project involved the full development of Kefi’s branding and art direction, from naming and visual identity to the creation of a cohesive aesthetic system that extends across packaging, signage, and digital assets. The design approach blends Greek heritage with contemporary flair, using bold typography, a Mediterranean-inspired color palette, and iconic graphic elements. The result is a distinct and versatile brand that captures Kefi’s energy and positions it for global growth.