Sweetaly

Overview

Sweetaly is an artisanal gelato shop born in Salt Lake City in 2014, founded by an Italian family with a passion for bringing the true taste of Italian gelato to the U.S. 

After ten years of growth, the brand needed a refreshed identity, one that could better reflect what Sweetaly has become: a local favorite rooted in tradition, but with a fresh, contemporary spirit. 

The rebranding touched every aspect of the brand, from the logo to the tone of voice, packaging, and communication strategy. 

The goal was to create a more cohesive and recognizable experience, while staying true to the values that made Sweetaly special from day one. 

The new visual identity blends warmth, playfulness, and Italian character with a modern, urban touch making Sweetaly feel as genuine and joyful as the gelato it serves.

Categories

Food & Beverage

Rebranding

Client

Sweetaly Gelato

Sweetaly

Overview

Sweetaly is an artisanal gelato shop born in Salt Lake City in 2014, founded by an Italian family with a passion for bringing the true taste of Italian gelato to the U.S. 

After ten years of growth, the brand needed a refreshed identity, one that could better reflect what Sweetaly has become: a local favorite rooted in tradition, but with a fresh, contemporary spirit. 

The rebranding touched every aspect of the brand, from the logo to the tone of voice, packaging, and communication strategy. 

The goal was to create a more cohesive and recognizable experience, while staying true to the values that made Sweetaly special from day one. 

The new visual identity blends warmth, playfulness, and Italian character with a modern, urban touch making Sweetaly feel as genuine and joyful as the gelato it serves.

Categories

Food & Beverage

Rebranding

Client

Sweetaly Gelato

Sweetaly

Overview

Sweetaly is an artisanal gelato shop born in Salt Lake City in 2014, founded by an Italian family with a passion for bringing the true taste of Italian gelato to the U.S. 

After ten years of growth, the brand needed a refreshed identity, one that could better reflect what Sweetaly has become: a local favorite rooted in tradition, but with a fresh, contemporary spirit. 

The rebranding touched every aspect of the brand, from the logo to the tone of voice, packaging, and communication strategy. 

The goal was to create a more cohesive and recognizable experience, while staying true to the values that made Sweetaly special from day one. 

The new visual identity blends warmth, playfulness, and Italian character with a modern, urban touch making Sweetaly feel as genuine and joyful as the gelato it serves.

Categories

Food & Beverage

Rebranding

Client

Sweetaly Gelato

Book a call, and I’ll take care of the rest

© 2025 Edoardo Perrotti All right reserved

Created by EDPR Studio

Book a call, and I’ll take care of the rest

© 2025 Edoardo Perrotti All right reserved

Created by EDPR Studio

Book a call, and I’ll take care of the rest

© 2025 Edoardo Perrotti All right reserved

Created by EDPR Studio