


Sweetaly
Overview
Sweetaly is an artisanal gelato shop born in Salt Lake City in 2014, founded by an Italian family with a passion for bringing the true taste of Italian gelato to the U.S.
After ten years of growth, the brand needed a refreshed identity, one that could better reflect what Sweetaly has become: a local favorite rooted in tradition, but with a fresh, contemporary spirit.
The rebranding touched every aspect of the brand, from the logo to the tone of voice, packaging, and communication strategy.
The goal was to create a more cohesive and recognizable experience, while staying true to the values that made Sweetaly special from day one.
The new visual identity blends warmth, playfulness, and Italian character with a modern, urban touch making Sweetaly feel as genuine and joyful as the gelato it serves.
Categories
Food & Beverage
Rebranding
Client
Sweetaly Gelato




















Sweetaly
Overview
Sweetaly is an artisanal gelato shop born in Salt Lake City in 2014, founded by an Italian family with a passion for bringing the true taste of Italian gelato to the U.S.
After ten years of growth, the brand needed a refreshed identity, one that could better reflect what Sweetaly has become: a local favorite rooted in tradition, but with a fresh, contemporary spirit.
The rebranding touched every aspect of the brand, from the logo to the tone of voice, packaging, and communication strategy.
The goal was to create a more cohesive and recognizable experience, while staying true to the values that made Sweetaly special from day one.
The new visual identity blends warmth, playfulness, and Italian character with a modern, urban touch making Sweetaly feel as genuine and joyful as the gelato it serves.
Categories
Food & Beverage
Rebranding
Client
Sweetaly Gelato




















Sweetaly
Overview
Sweetaly is an artisanal gelato shop born in Salt Lake City in 2014, founded by an Italian family with a passion for bringing the true taste of Italian gelato to the U.S.
After ten years of growth, the brand needed a refreshed identity, one that could better reflect what Sweetaly has become: a local favorite rooted in tradition, but with a fresh, contemporary spirit.
The rebranding touched every aspect of the brand, from the logo to the tone of voice, packaging, and communication strategy.
The goal was to create a more cohesive and recognizable experience, while staying true to the values that made Sweetaly special from day one.
The new visual identity blends warmth, playfulness, and Italian character with a modern, urban touch making Sweetaly feel as genuine and joyful as the gelato it serves.
Categories
Food & Beverage
Rebranding
Client
Sweetaly Gelato



















