Nativa is a sustainable fashion brand redefining the connection between style and responsibility. Born to speak to the new generation, it merges streetwear culture with ethical production, proving that sustainability and self-expression can coexist. Each collection is crafted from recycled and organic materials, reflecting a bold yet conscious approach to modern fashion.

The project involved the complete development of the brand identity and creative direction. From strategy and positioning to naming, logo, and visual system, the brand was built to capture both the authenticity and the progressive mindset of Gen Z. The aesthetic blends minimal forms with vibrant, contemporary tones, conveying confidence, awareness, and individuality.

In addition to branding and art direction, I curated the tone of voice and key communication assets to ensure coherence across all digital and physical touchpoints, establishing Nativa as a symbol of sustainable streetwear with purpose.