Instagram AR Mask is a multi-client project focused on the design and development of custom augmented reality filters using Meta Spark AR. The goal was to create engaging digital experiences for brands, influencers, and creators aiming to increase their visibility and audience interaction on Instagram.

Each filter was conceived to match the client’s identity and marketing objectives, involving the complete creative and technical pipeline: concept development, asset design (2D/3D), animation, interaction scripting (Patch Editor & JavaScript), and deployment through Meta Spark Hub. Projects ranged from beauty filters and interactive games to branded effects and product-based AR try-ons.

The result is a versatile set of AR tools that enhance storytelling, encourage user-generated content, and amplify social reach in a native and immersive way.